The Sims 3 Ambitions allows players to pursue a variety of exciting paths and careers in their Sims’ lives that in turn affect their overall gameplay experience and neighbourhood. While on the job, the player has direct control over their Sims’ work and can choose how to spend their days. Players can opt to make house calls and save lives as a doctor or choose the devious route and test experimental medicine on patients be the hero firefighter tackling raging infernos or smashing everything in sight at the victim’s home with an axe; or take a shot at solving cases as an investigator, nicely convincing sources to divulge secrets or roughing up perpetrators in a dark alley to get information.

Players can now experience some of the most exciting and varied jobs. In The Sims 3 Ambitions, players can choose to hunt down vengeful spirits as the ghost hunter, invent brilliant and potentially destructive gadgets as an inventor, craft glorious masterpieces as a sculptor, and solve riveting cases by any means necessary as an investigator with dozens of cases to solve and numerous clues to find. Additionally, players will be able to change the look and feel of their town by becoming an architect and directly affecting the neighbourhood around them leveraging Build and Buy mode. The stylist career and new tattoo system allow players to make over their Sim neighbours in fashionable or catastrophic ways. For the first time, players will be in charge of how their Sims’ career progresses and decide if they will work for good or evil, pursue creative endeavours or technical affairs, climb to the top quickly, or be a slacker. The future of a Sims’ success or failure is entirely in the hands of the player.

The Sims 3 Ambitions will also be available for feature phones, iPhone and iPod touch in late 2010.

It wasn't unexpected, but it's confirmed that The Sims 3 will be released on consoles. However, Electronic Arts didn't specify which devices, but they announced a tentative launch date for the end of 2010.

There's no platform confirmation, but hopefully The Sims 3 will appear on PS3, X360 and Wii, and also on handhelds.

Electronic Arts will release the first stuff pack for The Sims 3 on February 5, 2010. Here are the details, boxshot and a screenshot:

We have a brand new The Sims 3 trailer, this time showing some details from the Sims Store.

New sets and items have been added to the Sims 3 online store! Your Sims could be chic and sleek with Ultra Lounge, achieve fashion lift off with Jet Set Clothing, un-leash the power of clockwork with Steampunk, or have elegance and majesty added to their life with Regal Living.

New collections are added monthly. Register your game and get 1000 free SimPoints that you can spend on the new gear and sets.

Visit the store to see more: http://store.thesims3.com.

Do you want to know why The Sims 3 makes a wonderful Christmas gift? Well, look no further than this awesome video. It's a Top 10 reasons to give The Sims 3 this holiday. And it's really funny, as usual.

We have four new videos from The Sims 3: World Adventures. They are: New Moon Parody, Nelly Furtado “Manos Al Aire,” Brad’s Adventure and a behind the scenes clip.

The Sims 3 World Adventures has been released in the USA, with European countries seeing the game during this week! Here is the official announcement along with two new screens.

REDWOOD CITY, Calif., November 17, 2009 – The Sims are off on an adventure of a lifetime! The EA Play Label of Electronic Arts Inc. (NASDAQ: ERTS) today announced that The Sims™ 3 World Adventures Expansion Pack*, the first expansion pack to the best-selling PC game of calendar 2009**, The Sims 3, is available at retail nationwide and for digital download today for the PC and Mac. The game will be in stores worldwide in 60 countries and in 22 languages this week.

“The Sims 3 World Adventures is the most robust expansion pack in the history of The Sims franchise,” said Scott Evans, General Manager of The Sims at EA. “Players can take their Sims to three new real-world inspired locations in Egypt, France, and China where they will embark on exciting adventures, master new skills, and discover exotic objects and treasures to collect. In addition, the enhanced building and customization features will allow players to express their creativity in exciting new ways. We’re looking forward to seeing what players create and the new stories, content, and movies they’ll share online.”

The Sims have itchy feet and are looking for adventure far from Sunset Valley. Players travel with their Sims to three real-world inspired locations in Egypt, France, and China. They can search for treasure in ancient tombs in Al Simhara, Egypt, fill the sky with fireworks purchased from locals in Shang Simla, China and master the art of nectar-making in Champs Les Sims, France. Players can accept challenges, chase down new personal opportunities, and meet locals who will share their culture and style. Along the way, they can capture the funny, scary and exciting moments while using the brand new photography skill. Once they have completed their quests, players can bring their treasures home with them to reminisce and share with other Sims. Additionally, players will get exclusive, extra game content when they register their copy of the PC/Mac version of the game online. They will receive the Explorer’s Loot Set which includes exotic Egyptian furniture, Chinese décor, and more as well as 1,000 SimPoints*** to be used in The Sims 3 Store to customize their game with additional in-game items.

The Sims fans around the world will be rockin’ out to new Simlish music in The Sims 3 World Adventures. Over a dozen artists lent their Simlish voice stylings to the game including GRAMMY Award-winners Nelly Furtado and LeAnn Rimes, plus hot rising stars Matt + Kim, Fefe Dobson, Pixie Lott, Natalie Portman’s Shaved Head, Katie Melua, Esmee Denters, Young Punx!, Evan Taubenfeld, Madina Lake, and more.

The Sims 3 World Adventures will also be available for feature phones, the iPhone and iPod touch in early 2010 from EA Mobile. These versions do not require a base game to play and will have customized mobile gameplay features. For information on carrier availability and pricing for all EA Mobile games, please visit www.eamobile.com.

The Sims 3 World Adventures for PC/Mac is rated PEGI 12 and is available at retail and online through digital distribution at http://eastore.ea.com/. For those who haven’t already purchased The Sims 3 or need a good gift idea for friends or family, a special limited Holiday Collector’s Edition will also be available on November 17, 2009. The special edition will feature content from the original The Sims 3 Collector’s Edition along with new holiday content. For more information on The Sims 3 or The Sims 3 World Adventures, go to www.thesims3.com.

*Requires The Sims 3 or The Sims 3 Collector’s Edition for PC/Mac to play.
**According to NPD data.
***INTERNET CONNECTION REQUIRED, see product pack or digital distribution rules for details

About The Sims
The Sims franchise celebrates an impressive over 100 million units sold since its launch in February 2000. Now translated into 22 different languages and available in 60 different countries, The Sims quickly has become a universal gaming and cultural phenomenon. The Sims 3 sold more than 4.5 million copies since launch through October 2009 and was the best-selling PC launch in EA’s history. Fan intensity is evidenced through more than 80 million downloads of player created content including: Sims, houses, stories and more. The Sims 3 YouTube Channel is in the top 5 most viewed sponsored channels of all time with more than 22 million video views. The Sims 3 took the social media sites by storm with half a million fans on the official Facebook page for the game and more than 30,000 followers on the Twitter official game page, making it one of the most popular games on Twitter. Visit The Sims 3 official website to see what the players are creating at www.TheSims3.com or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Mac, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.

EA’s Sims 3 World Adventures, the next installment in The Sims saga, is available for presale and will hit stores on November 17th!

The Adventure is Near…

Take your Sims on the adventure of their lives with The SimsTM 3 World Adventures. Explore Egypt, China, and France thwarting danger and finding glory on your Sims search for treasure and rewards.

Here's a new video:


About Sims 3 World Adventures:

Take your Sims on the adventure of their lives with The SimsTM 3 World Adventures. Guide your Sims to acclaimed fortune—or potential doom. Take your Sims to exotic destinations to hunt for hidden treasures. Uncover new skills, experience new personality traits and garner rewards, if your Sims succeed. Explore ancient tombs in the pyramids of Egypt, master martial arts in the Far East, and discover rich culture and famous landmarks in France. Go online for additional content and $10 worth of free SimPoints. Adventure is on the horizon — what will your Sims discover?

FEATURES
• Accept challenges, find treasures, discover what’s lurking in hidden caves and more.
• Explore famous landmarks in China, Egypt, and France.
• Learn new skills like photography and pursue new opportunities.
• Meet new Sims from exotic locations and share their cultures.
• Customize your Sims homes with new styles & artifacts from their adventures.
• Get $10 worth of free SimPoints for The Sims 3 Store as well as additional online features soon to be announced.

EA's The Sims Studio announced that the first expansion pack for The Sims 3, called World Adventures, has gone gold. This pack will be available for PC and Mac on November 17, 2009 in North America. World Adventures will reach stores worldwide in 60 countries and in 22 languages the same week.