Photo: Copenhagen Imports
Copenhagen Imports’ Texas regional manager, John Milk, is always quick to distinguish furniture design trends, such as sectional sofas with trendy style options like smoky mirrors and gold-plated tables. He should know – he’s been designing furniture showrooms for almost three decades. John has always admired interior design, recalling days when, as a child, his mother would take him along to visit his favorite furniture store in his hometown of Tucson, Arizona. After college, he was so impressed with the local Copenhagen’s holiday displays one year, he applied to work there as a seasonal employee. Twenty-eight years later, he’s still just as impressed by the “Contemporary European” style showcased inside the store.
“It’s a timeless design that fits perfectly with our present desire to simplify our environments with functional pieces that look great,” John says. “It allows us to take a break from the constant visual overload that barrages us from social media and elsewhere. Our 50th Anniversary Collection really celebrates this style, curating craftsmanship that has remained popular for half a century.”ry European” style showcased inside the store.
Designed with a Purpose
John says Contemporary European furniture carries a lower profile, like a neutral colored sofa that is free of heavy, engraved wood but features intricate stitching and a more interesting texture. This style doesn’t break up a room with large bulky items but blends into the home environment to create better sightlines and living flow through the rooms of the home.
“Our manufacturers have really kept up with certain trends, adding power motion and elevated headrests without obstructing the clean lines which our designs are well known for,” says John, who was promoted to store manager after he designed the new San Antonio store eight years ago. “In many ways, as we see with the popularity of the modern farmhouse look, general trends in furniture design have caught up with our Contemporary European styles. You can see it in our tables that seamlessly combine glass, metal, and steel or how a living room chair inlays wood for added warmth to accent a high-quality fabric.”
Furnish in Style
The Copenhagen Living showroom is filled with furniture that is easy to manage and clean, making it ideal for families. The company’s success continues to grow right along with San Antonio, as new residents are drawn to clean lines and smaller furniture profiles. Many longtime San Antonin’s are also moving away from the Texas Hill Country look, replacing large and bulky leather pieces that feature nail heads and other exposed hardware with smooth forms that fit effortlessly into our homes and everyday lives.
Like the quality of their inventory, John says Copenhagen’s focus on customer service remains as strong as when, as a child, he and his mother would visit the Tucson, Arizona store. “It was a favorite outing of ours. We would visit sometimes just to see what was new and were never pressured by salespeople to buy. Our stores still have this reputation as a “no pressure to buy” environment, a place where customers can take their time making decisions about how to furnish their homes. We hear how much our visitors appreciate our customer service again and again.”
Relax and Recharge
Copenhagen sets the standard for furniture showrooms in other important ways as well, beginning with the 5-Year Warranty. The store also uses the Low Price Model to ensure the most economical prices. Generous financing is also available. The talented sales team to offers design assistance to customers whether they are starting from scratch or adding a signature piece, or two. Full-service delivery is available for one set fee.
“Our customer service is quite outstanding,” John says. “We have folks who come in and buy furniture for one house and then return to buy the same style of furniture once they move to another home. It speaks to the timelessness of the style. We also work with Parade of Homes builders and others who have actually sold the furnished homes because the new homeowners were so satisfied with the home’s setting we had provided.”
Find What Speaks to You
Like furnishing a new model home, the 50th Anniversary Collection is designed to be a curated, exclusive collection, says John, a rare opportunity to save 20-30% on select styles that have never been marked down before. Copenhagen Living’s buyers collaborated with their suppliers to offer these savings, selecting objects that best represented the store’s brand for returning customers and for those who’ve only recently discovered the appeal of crisp, timeless styling.
“This is a very special opportunity at each of our seven stores,” says John, whose own area covers showrooms in Austin, El Paso, and San Antonio. “The overwhelmingly positive response suggests that returning and new customers have been very happy with our Anniversary Collection.”
Clean and Timeless
The family nature of the locally-owned Copenhagen is but one of many reasons that John and many of his colleagues have established such impressive tenure. This community commitment translates to customer relations as well. John says many clients have consulted with him and his employees for decades, often having begun a project with just one key piece of furniture.
“The customer-employee relationship at Copenhagen Living is as timeless as Contemporary European design,” says the man who has spent his career designing showrooms and managing the favorite store of his youth. The 50th Anniversary Collection celebrates these important relationships.”
Visit the Copenhagen Living website to learn more.
Editor’s Note: This content is made possible by Copenhagen Imports . It is not written by and does not necessarily reflect the views of The San Antonio Express-News’ or mySanAntonio.com’storial staff. Learn more about our advertising products at www.hearstmediasanantonio.com/real-estate.