Pharrell Williams’ Goodtime Hotel has a “reimagined artwork deco” aesthetic

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Pastel colors and wicker furnishings clash playfully with the leopard-print materials in this Miami resort, established by American designer Ken Fulk for musician Pharrell Williams. The Goodtime Hotel, which was intended to replicate the famed art deco architecture of the area area, is a collaboration between Williams and entrepreneur David […]

Pastel colors and wicker furnishings clash playfully with the leopard-print materials in this Miami resort, established by American designer Ken Fulk for musician Pharrell Williams.


The Goodtime Hotel, which was intended to replicate the famed art deco architecture of the area area, is a collaboration between Williams and entrepreneur David Grutman.

Although Fulk was accountable for the interiors, New York organization Morris Adjmi designed the setting up and landscape architect Raymond Jungles labored on the hotel’s outside spaces.

Strawberry Moon beach club of Miami Beach hotel by Ken Fulk for Pharrell Williams and David Grutman
The Goodtime Hotel will come total with its very own pool club (leading and higher than)

“We want The Goodtime Lodge to impart a sensation of both revitalisation and that unusual, enjoyable thrill that will take more than when you find some thing unique,” stated Williams, who has beforehand collaborated on the style of a two-tower residential growth in Toronto.

“It’s that adrenaline-fuelled sensation of entering a total new setting and a complete new attitude. This location will offer a pure superior time for all who appear by.”

Lobby of the Goodtime Hotel with tropical mural and patterned tiles
A hand-painted hothouse mural functions in the atrium

Established in a central, historic section of South Seashore alongside the neighbourhood’s Washington Avenue, visitors get there at The Goodtime Lodge via a double-top archway put within a corrugated facade.

Inside, an atrium entryway crammed with vegetation and embellished with a hand-painted hothouse mural and art deco plasterwork prospects to the lobby.

Lounge of Miami hotel with rattan furniture and leopard print pillows designed by Ken Fulk for Pharrell Williams and David Grutman
Leopard-print pillows are contrasted from the interior’s muted colour scheme

The hotel houses 266 rooms as well as 100,000 sq. toes of public place. This involves Strawberry Moon – a restaurant and 30,000-square-foot pool club – 45,000 sq. toes of ground-floor retail area, a gym and a glossy, peach-hued bar called the Library.

The rooms, which contain a handful of suites, have either sunset views throughout Biscayne Bay or sunrise views out throughout the Atlantic ocean.

Library of the Goodtime Hotel with pink couch and built-in bookshelves
The Library is a peach-hued bar with designed-in shelving

The interiors ended up decorated by Fulk in a “reimagined artwork deco” aesthetic to “recall the opulence and nostalgia of a time gone by”.

Customized bedding and bespoke drapes feature in the guest bedrooms alongside leopard-print benches and pink rotary dial telephones. A carpet woven with a sample of moist footprints runs alongside the corridors.

In the hotel’s restaurant and pool club Strawberry Moon, Fulk’s style and design idea channels Caribbean and Central American resort cities this sort of as Havana and Acapulco that had been well-liked all over the mid-twentieth century.

This concept is translated into capabilities such as striped pastel tiling, classic scalloped bar seating and pinstriped awnings.

Room at Miami Beach hotel designed by Ken Fulk for Pharrell Williams and David Grutman
The rooms are dotted with light-weight pink accents

“When you get there at the resort and stroll as a result of our doorways, it will become a comprehensive-on working experience,” explained Grutman, who owns various Miami-centered dining places and evening golf equipment through his corporation Groot Hospitality.

“When you’re at the Goodtime, we want you to feel like your problems and anxieties have been still left outdoors.”

Bathroom in Goodtime Hotel with brass and green stone sink and light pink tiles
The bathrooms incorporate brass elements

The Goodtime Lodge, which opened this month, is not the initial job that Grutman, Williams and Fulk have worked on alongside one another.

In 2018, the trio collaborated to build the candy-coloured interior of Swan and Bar Bevy – a restaurant and bar in the Miami Style and design District.

Photography is by Alice Gao.

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